At SOBA Studio we believe in simple wisdom. We bring creative flair in commercially focused marketing strategies of companies. We put a deep sense of logic and great instinct in our concept development, to build strong foundations for brands and create long term relationships with their consumers.
From the inspiring city of Rotterdam we work with an ambitious team on marketing and communication cases for our clients. We are specialised in building brand strategies and translate these into local market contexts. As a result, we create concepts, produce campaigns, and organise brand activations and community events. From campaigns and advertising, to social content and video productions, to marketing and pr activations: we use the full marketing mix.
Creative Director + Founder
With a Bachelor of Arts degree at Erasmus University and a Master of Arts degree at University of Amsterdam, Sophie started her work experience in 2011 at auction house Christies in London. She went on to launch her career in Amsterdam working in journalism and communications at Glamcult Magazine and Boekmanstichting. In 2013 she was asked to continue her career as a gallery director and art consultant of The House of ABABA in Rotterdam. This is where she developed her path in entrepreneurship. In 2015 she co-founded Gem creative agency and Club Gem. In 2016 she was selected for n’COR, a program for cultural innovators worldwide, developed by Stichting De Verre Bergen and Salzburg Global. Since 2017 she is a board member of the Rotterdamse Kunststichting, where she has an advisory role in business innovation for the Rotterdamse Raad van Kunst en Cultuur. Sophie is a passionate strategist and business connector, full of creative ideas and always ready for an enterprising challenge.
ANDC Magazine – The Closet of Sophie Bargmann
ELLE GALLERINA – Dutch Gallery Girls
Puntkomma – Interview with Cultural entrepreneur Sophie Bargmann
Rotterdam Viert de Stad met: Sophie Bargmann
KROOST MAG – Interview Sophie Bargmann
FD Magazine – Black Book by Sophie Bargmann
Nhow Hotel – NOW by Sophie Bargmann
Stichting de Verre Bergen: N’COR with Sophie Bargmann
Clients & Partners
Cambridge Innovation Center (CIC)
King Kong Hostel
Museum Boijmans van Beuningen
On Track Agency
Rotterdamse Raad voor Kunst & Cultuur
Stichting de Nieuwe Lichting
Stichting De Verre Bergen
Stichting Nieuw Thuis Rotterdam
The Phoney Club