At SOBA Studio we believe in simple wisdom. We bring creative flair in commercially focused marketing strategies of companies. We put a deep sense of logic and great instinct in our concept development, to build strong foundations for brands and create long term relationships with their consumers.

From the inspiring city of Rotterdam we work with an ambitious team on marketing and communication cases for our clients. We are specialised in building brand strategies and translate these into local market contexts. As a result, we create concepts, produce campaigns, and organise brand activations and community events. From campaigns and advertising, to social content and video productions, to marketing and pr activations: we use the full marketing mix.

Sophie Bargmann

Creative Director + Founder

With a Bachelor of Arts degree at Erasmus University and a Master of Arts degree at University of Amsterdam, Sophie started her work experience in 2011 at auction house Christies in London. She went on to launch her career in Amsterdam working in journalism and communications at Glamcult Magazine and Boekmanstichting. In 2013 she was asked to continue her career as a gallery director and art consultant of  The House of ABABA in Rotterdam. This is where she developed her path in entrepreneurship. In 2015 she co-founded Gem creative agency and Club Gem. In 2016 she was selected for n’COR, a program for cultural innovators worldwide, developed by Stichting De Verre Bergen and Salzburg Global. Since 2017 she is a board member of the Rotterdamse Kunststichting, where she has an advisory role in business innovation for the Rotterdamse Raad van Kunst en Cultuur. Sophie is a passionate strategist and business connector, full of creative ideas and always ready for an enterprising challenge.


ANDC Magazine – The Closet of Sophie Bargmann
ELLE GALLERINA – Dutch Gallery Girls 
Puntkomma – Interview with Cultural entrepreneur Sophie Bargmann 
Rotterdam Viert de Stad met: Sophie Bargmann 
KROOST MAG – Interview Sophie Bargmann
FD Magazine – Black Book by Sophie Bargmann 
Nhow Hotel – NOW by Sophie Bargmann 
Stichting de Verre Bergen: N’COR with Sophie Bargmann 

Clients & Partners

de Bijenkorf
Cambridge Innovation Center (CIC)
CBK Rotterdam
FLX Productions
Gemeente Rotterdam

Glamcult Studio
King Kong Hostel
Kunstuitleen Rotterdam
Marvin Amsterdam
Museum Boijmans van Beuningen
Museumnacht Rotterdam
NHOW Hotel
Object Rotterdam
On Track Agency

Open Rotterdam
Operator Radio
Residence Magazine
Restaurant Fitzgerald
Rotterdamse Kunststichting
Rotterdamse Raad voor Kunst & Cultuur
Salzburg Global
Stichting de Nieuwe Lichting
Stichting De Verre Bergen
Stichting Nieuw Thuis Rotterdam
Supernova Hotel
The Phoney Club
De Zalmhaven