Blauwhoed & Dudok Real Estate: Project Development Brand Management

Blauwhoed and Dudok Real Estate are Dutch property developers leading the transformation of De Glasfabriek in Schiedam. This 5.5-hectare former glass factory site is being redeveloped into a vibrant urban district featuring approximately 700 homes and 25,000 m² of commercial space. The project plays a key role in the Nieuw-Mathenesse area’s revitalization, enhancing the Distillers District while preserving the site’s industrial heritage.

Since 2025, SOBA Studio has been working as the brand, marketing and communications agency for the second phase of this development. We have developed the new brand strategy, designed the social media and content strategy, and created different marketing deliverables like brochures. Additionally, we are working on new creative campaign concepts to be launched in 2025, aiming at engaging future residents, local entrepreneurs, and the broader community.