Boffi Rotterdam: Brand Activation & PR

Case: Event production, community building, PR

Soba Studio was in charge of PR and the opening event for the high end Boffi Studio in Rotterdam. The 300 square meter showroom at Blaak district presents the latest Boffi kitchens and bathrooms as well as Italian premium designs of De Padova and floors by Senso. Boffi established itself as an international market leader in product innovation and design. The company was founded in 1934 by Piero Boffi and the prestige and credibility of the brand took off since then. The brand now finds its energy and inspiration in the artistic direction of Piero Lissoni.

Client: Dis Studio