Brand Beer Fest: Concept development and Brand activations
Case: Concept development and brand activations for events, pr, social media
Brand Fest is a community festival by Brand, where the public is invited to get the full Brand experience. Tasting the different flavours of Brand beer specials, food by local chefs and listen to live music by upcoming Dutch bands. Brand Fest is about creating a fun hang out to spend quality time in the weekend with your friends in the best bars in town.
Brand asked Soba Studio to build a strategy for their events in Rotterdam. As a result, we are responsible for both physical and digital community building, PR, brand activation, local ambassador program, and social media content. With our succesful PR strategy created for Heineken Afterwork in Rotterdam, we now focus on building a new, strong community for Brand Beer.
The latest Brand events in collaboration with Soba Studio are: Zomer Fest at Hotel New York, Lente Fest at De Machinist and Brand Borrel at our own pop up space, Club Gem. The local Brand community is growing each edition, so don’t miss out on the fun!