de Bijenkorf: National Sowing Day

Case: video concept, creative direction and production

For National Sowing Day 2019, Soba Studio directed and produced the video Zaai Zaai Zaai with well-known singer Ben Cramer to promote the campaign of de Bijenkorf and the Pollinators.

22nd of April 2019 is the national sowing day. The day to support bees and reflect on the fact that it is threatened with extinction. To create awareness, with every purchase, customers receive a bag of flower seeds to sow themselves.