de Bijenkorf: Men’s Fashion Video Campaign

Case: video concept, direction and production

In celebration of the premium renovated men’s fashion department of de Bijenkorf Utrecht, Soba Studio created 3 social media videos starring three fashionable Dutch men: Edson Braafheid, Guillaume Philibert and Jan Willem Huffmeijer. In the video portraits these influencers show us how they rock their own gentlemen style.

Guillaume Philibert
Filling Pieces is founded by Guillaume Philibert who established the brand as an important part in the growth of both independent footwear brands and for Dutch streetwear as a whole. In this video portrait of Soba Studio Guillaume Philibert talks about his personal style and favourite brands.

Edson Braafheid
Edson Braafheid is a famous Dutch football player who played as a left back for FC Utrecht. His passion for fashion started in Italy, where he was contracted at S.S. Lazio in Rome. In this video portrait of Soba Studio Edson Braafheid talks about his obsession with sneakers.

Jan Willem Huffmeijer
Jan Willem Huffmeijer is the founder of Dutch lifestyle brand B4men. He is a barber with a practical, but stylish working man style. In this video portrait of Soba Studio Jan Willem Huffmeijer reveals his tips for dressing up as a real gentleman.