Het Industriegebouw Modern: Brand Strategy & Brand Activation Plan

Case: New Business Concepts, Brand Strategy, Brand Activations

Het Industriegebouw Modern is the art and design collection of Het Industriegebouw, but is not a museum. Art, but no showroom. An exhibition, but not a gallery. but what is it? Directors Eva and Desiree came to me with this question. Together we analyzed HIM’s values ​​and brand DNA in a number of strategic sessions and redefined the opportunities for the positioning and vision of HIM. The outcome? HIM has a value that cannot and does not need to be put into a box. A visual and artistic reinforcement of Het Industriegebouw that connects and empowers employees, visitors and companies. A proud piece of architectural, cultural history in Rotterdam.

Artworks by Sabine Marcelis and Jan van der Ploeg.