de Bijenkorf: Rooftop Festival

Project: Summer Rooftop Festival
Case: Concept, programming, community building, PR

In the summer of 2016 Soba Studio organized a three day rooftop festival at the beautiful rooftop terrace of de Bijenkorf Rotterdam. We created a concept for the festival within the sport and health theme. During this weekend the public was invited on the rooftop terrace for morning yoga sessions, jeu de Boules playing and Green egg barbecuing. Furthermore, Soba Studio organized the opening party for special guests and press from Rotterdam and organized an intimate breakfast for influencers and local press. In collaboration with Avenue Concordia.

Client: de Bijenkorf