Black Friday Rotterdam was the first joint event of Black Friday in the Netherlands. The tradition that came from America is growing fast in the Netherlands with growing discount campaigns and participating stores. Urban Department Stores and Rotterdam Partners asked Soba Studio to create a PR strategy and creative event concepts to launch Black Friday Rotterdam as a big city campaign. As a result, a successful Black Friday weekend in Rotterdam was organised in 2017, with exclusive deals by local museums, hotels, restaurants and shops.
Furthermore, Soba Studio contributed with the idea of a men cave in partnership with Playstation, Heineken and Mediamarkt, to entertain men while their women were shopping. The launch was hosted by Fred van Leer in the presence of local press and influencers. In collaboration with Avenue Concordia.