@Boijmans: Concept & PR

Case: concept, pr, community building

We thought it would be great to create awareness on the collection and heritage of museum Boijmans van Beuning amongst young art lovers. We presented a concept where Boijmans identifies itself in. @Boijmans was launched in 2015 with the support of Soba Studio. Members of @Boijmans become are invited to exclusive tours, opening party’s and behind the scene events. Furthermore, by becoming a member of @Boijmans you get an extended and interesting business network. Sophie Bargmann is a proud ambassador of @Boijmans and warmly supports Boijmans van Beuningen museum. 

Client: Boijmans van Beuningen