de Bijenkorf: Christmas Campaign

Case: video direction and production

De Bijenkorf asked Soba Studio to create a video for the 2018 CHristmas Campaign with Bobbie de Beer. A social media commercial to promote the campaign and instore Christmas parade. 

Bobbie was the host of de Bijenkorf during Christmas season. Bobbie and his friends performed a spectacular parade show for the public in all the department stores. Soba Studio created a video concept with Bobbie waking up in de Bijenkorf and throwing a secret party with his ballet friends under the giant Christmas tree. We also did the video production, including the light shows, dance choreography and theatre costumes.