Case: video concept, creative direction and production
Fashion is all about color this fall season. De Bijenkorf collection focuses on one colored combinations this year: full red, yellow, green, blue, pink and brown.
We created 6 Dutch and 6 Belgian social media videos to give colorful fashion inspiration. The 6 different colored selfie booths in the videos are custom made for this campaign and placed in each store of de Bijenkorf, for the public to use for social selfies!