Soba Studio created the concept and design for the brand identity of Stichting Nieuw Thuis Rotterdam, a foundation that helps 200 Syrian families with a residence permit by giving them a new home and social guidance in Rotterdam. We were asked to design a corporate identity and brand design that is understated and professional, yet innovative and fresh. In alignment with the identity of Stichting De Verre Bergen, the initiator of Stichting Nieuw Thuis Rotterdam.
The refugee families of Stichting Nieuw Thuis Rotterdam are guided through a program that includes housing rental, and accelerated language course. Also, the families are being supported in guidance through the city and finding appropriate work and education. In collaboration with Avenue Concordia.