Synchroon Real Estate Developer: Content & Communications

Case: copywriting, video production

Synchroon is a Dutch project development company with its main focus on housing and retail locations in the city. Project Synchroon develops are (re)development of locations in the city, (re)development of retail and mixed-use projects, transformation of existing characteristic property and state of the art residential areas on the edge of the city. In the coming years, the Wisselspoor area in Utrecht will be transformed by Synchroon into a fine residential environment while preserving the industrial heritage: such as the old halls and parts of switches and tracks. Soba Studio created a campaign video discussing the project with Synchroon director Tobias Verhoeven, landscape architect Steven Delva and placemaking creator Job Keja from Skonk. In collaboration with Avenue Concordia.